Background & Strategic Context
Polycystic Ovarian Disease (PCOD/PCOS) has emerged as a high-prevalence endocrine and lifestyle disorder
affecting adolescent girls and women of reproductive age in India. It is associated with hormonal
imbalance, metabolic disorders, infertility risks, obesity, and mental health concerns.
Despite increasing incidence, there is no dedicated national programme exclusively addressing PCOD, with
current government efforts being embedded within broader preventive healthcare and reproductive health
frameworks.
Strategic CSR Rationale:
- Aligns with Schedule VII – Promoting Healthcare including Preventive Healthcare
- Addresses underserved public health gap
- Enables early intervention → long-term socio-economic impact
- Strong alignment with ESG (Social Impact – Women’s Health)
Objective of the Project
To design and implement a scalable, community-based preventive healthcare model focused on:
- Early screening and identification of PCOD risk
- Awareness and behavioural change on lifestyle disorders
- Nutrition, fitness, and menstrual health education
- Access to medical consultation and referral support
- Reduction in long-term health complications
Scope of Activities
A. Awareness & Community Outreach
- Health awareness camps in rural/semi-urban areas
- School/college-based adolescent sessions
- IEC material (vernacular, digital, print)
- Workplace awareness programmes (for community inclusion)
B. Screening & Early Detection
- BMI, blood sugar, hormonal risk indicators
- Menstrual health assessments
- Identification of high-risk individuals
- Referral pathways to hospitals/clinics
C. Lifestyle Intervention & Counselling
- Diet and nutrition workshops
- Physical activity/yoga sessions
- Stress management counselling
- Follow-up engagement modules
D. Medical Support & Referral Ecosystem
- Tie-ups with hospitals/gynecologists/endocrinologists
- Subsidised consultation support for low-income groups
- Digital tracking of patient progress (where feasible)
Target Beneficiaries
- Adolescent girls (age 13–19)
- Women (age 20–45)
- Low-income and underserved communities
- Semi-urban and rural population clusters
Implementation Model
Mode: Direct implementation / Through registered NGO / Healthcare partner (CSR-1 compliant)